E-mail Marketing Campaign-Free-Samples for Students Myassignment

Question: Provides an overview of how firms compete in todays environment with a focus on strategic choices and the infrastructures affecting e-commerce including technology, capital, media, and public policy. Answer: E-Commerce is the fastest growing marketing platform that the multinational companies are dependent for their advertising and marketing ("Editorial Board", 2017). This report is going to discuss about the effective marketing strategies that can be implemented on this platform. The major marketing strategies that are being used to enhance business are as followed: - Create a Content Marketing Strategy Before Starting The advantages gained with the help of E-commerce are due to the ability of planning the marketing strategies before starting the process of marketing. Once the strategies are formed for marketing of the service provided previously taking into consideration the pros and cons of the strategy then success of the strategy is the only way. Branding of the company In todays world, branding of the product is the most important aspect of marketing. Trust of the mass on branded products are increasing day by day, this is the reason why branding of the product is very important. E-commerce provides this aspect of the marketing strategy a platform that brings out the best out of the marketing strategy. Advertising of a product is best done with the help of E-commerce platform. Diversification of advertising Due to the platform provided by e-commerce diversification of the advertizing of the product increases. Social media has enhanced the advertising aspect of the brand in e-commerce hugely in last few years ("Atypical antipsychotic causes weight gain by targeting serotonin receptor 2C", 2017). E-mail marketing campaign Another useful way of marketing through e commerce is E-mail marketing. E-mail marketing is the most effective way of reaching persons in personal and get their attention focused towards the product or service of the organization. Opting for user generated content The best way to interact with the audience is by approaching them with the help of user generated content. Getting the people to interact with the company directly and take the survey about their likes and dislikes of the product or services acts as the best evaluation of the products success rate. This technique also helps in calculating the life cycle of the product by the survey results. Implementing loyalty program Loyalty programs evaluate the loyalty of the customers towards the product or the brand. This program also shows us the target age of the product. This evaluation also states the faults of the brand that is restricting the brand to the people of all ages ( Jaewook Lim, 2012). These facilities are provided by the e commerce platform. These make e commerce the most trusted platform for marketing. Reach the customers in their native language the best way to reach the customers is by contacting them in their native language. People are most comfortable in their native language (Demirkan, 2015). So it is easier for the brands to reach the clients in their native language in order t get the best response from the clients. From the above discussion it can be stated that e commerce supports marketing in a most efficient way. With the pros of e commerce cons come in disguise in the face of insecurity. References Atypical antipsychotic causes weight gain by targeting serotonin receptor 2C. (2017).Clinical Pharmacist. https://dx.doi.org/10.1211/cp.2017.20203665 Demirkan, H. (2015). Special Section: Enhancing E-Commerce Outcomes with IT Service Innovations.International Journal Of Electronic Commerce,19(3), 2-6. https://dx.doi.org/10.1080/10864415.2015.1000214 Editorial Board. (2017).Electronic Commerce Research And Applications,26, i. https://dx.doi.org/10.1016/s1567-4223(17)30089-3 , Jaewook Lim. (2012). Impacts of Social Commerce in E-commerce : In perspective of Social Commerce Analysis Model.International Commerce And Information Review,14(1), 389-410. https://dx.doi.org/10.15798/kaici.14.1.201203.389