Changes in the Earths Environment Essay Example For Students

Changes in the Earths Environment Essay Changes in the Earths EnvironmentThe twentieth century, particularly in the subsequent half, has been one of rapidchange in the Earths condition. The effect of people on the physical structure andfunctioning of the Earth have arrived at levels that are worldwide in character, andhave done as such at an inexorably mounting speed. 20 years prior the earth wasseen as representing a danger to the fate of humankind as death rates from naturalhazards had expanded drastically since the turn of the century. The Earththough has consistently been tormented by cataclysmic events. Presently, with the worldpopulation developing at a quick rate more individuals are living in peril inclined regions. Occasions which may have gone unnoticed already, possibly become risks when thereis intercession with people and their way of life. With the disclosure of the ozonehole during the 1980s consideration was currently progressively centered around the danger people wereposing to nature. With logical proof to back up pessimisticpredictions of our future, the vast majority, through media inclusion, politicalpressures and general concern presently consider the to be as being really threatenedby human advancement and in urgent need of help. Regular perils have been characterized as extraordinary geophysical occasions greatlyexceeding typical human desires as far as their extent or recurrence andcausing critical harm to man and his works with conceivable death toll. (Heathcote,1979,p.3.). A characteristic risk happens when there is an interactionbetween an arrangement of human asset the executives and outrageous or uncommon naturalphenomena (Chapman,1994). As McCall, Laming and Scott (1991) contend, strictlyspeaking there is no risk except if people are influenced somehow or another. However the linebetween common and human-made dangers is a finely drawn one and usuallyoverlapping. Doornkamp ( refered to in McCall et al, 1992) contends that numerous hazardsare human instigated or if nothing else aggravated by the mediation of people. During the 1970s, characteristic dangers were a significant subject of topical study,as the idea of their effect on human populaces and what they esteemed wasincreasing in recurrence at a serious fast rate (Burton, Kates, White, 1978). During the 75 years after 1900 the number of inhabitants in the earth expanded by astaggering 2.25 billion individuals. Individuals who required land on which to live and work. As the populace rose individuals were scattered in a bigger number of spots and in largernumbers than previously. The transcendent development of individuals being from homestead to townor city (Burton et al,1978.). It is this developing total populace, Burton et al(1978) recommend, that is the primary purpose for why dangers are expanding andwere seen to posture such a danger to mankind during the 70s. While the averagenumber of catastrophes remained generally steady at around 30 every year, deathrates climbed altogether. As the developing total populace requires the development of land more proneto dangers, more individuals and property are along these lines presented to the danger of disasterthan ever previously, and as Stow (1992) contends, the loss of life unavoidably rises. Anexample that shows the worry that people looked from nature can beexemplified by the Bangladesh typhoon of 1970, which executed approximately250,000 individuals. Albeit part of the explanation behind such a large number of passings can be put downto an at that point inadequately got process, land-use can likewise be embroiled. Since ofa rising populace, land in Bangladesh was recovered by the administration and heldagainst the ocean. Individuals in enormous numbers were then urged to possess the region. A zone which ended up being one of incredible hazard. Significant disturbance wasinevitable Burton et al (1978) contend at whatever point populace was in the way of suchforces. Had sensible measures been taken ahead of time of the tempest, the materialdamage, death toll and social disengagement could have been truly decreased. .uf11b82740eaee1cc178ff09b785fdba0 , .uf11b82740eaee1cc178ff09b785fdba0 .postImageUrl , .uf11b82740eaee1cc178ff09b785fdba0 .focused content region { min-tallness: 80px; position: relative; } .uf11b82740eaee1cc178ff09b785fdba0 , .uf11b82740eaee1cc178ff09b785fdba0:hover , .uf11b82740eaee1cc178ff09b785fdba0:visited , .uf11b82740eaee1cc178ff09b785fdba0:active { border:0!important; } .uf11b82740eaee1cc178ff09b785fdba0 .clearfix:after { content: ; show: table; clear: both; } .uf11b82740eaee1cc178ff09b785fdba0 { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; darkness: 1; progress: haziness 250ms; webkit-progress: obscurity 250ms; foundation shading: #95A5A6; } .uf11b82740eaee1cc178ff09b785fdba0:active , .uf11b82740eaee1cc178ff09b785fdba0:hover { mistiness: 1; progress: murkiness 250ms; webkit-change: murkiness 250ms; foundation shading: #2C3E50; } .uf11b82740eaee1cc178ff09b785fdba0 .focused content zone { width: 100%; position: relati ve; } .uf11b82740eaee1cc178ff09b785fdba0 .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; content enrichment: underline; } .uf11b82740eaee1cc178ff09b785fdba0 .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .uf11b82740eaee1cc178ff09b785fdba0 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; fringe range: 3px; box-shadow: none; text dimension: 14px; text style weight: intense; line-stature: 26px; moz-outskirt span: 3px; content adjust: focus; content design: none; content shadow: none; width: 80px; min-tallness: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: outright; right: 0; top: 0; } .uf11b82740eaee1cc178ff09b785fdba0:hover .ctaButton { foundation shading: #34495E!important; } .uf11b82740eaee1cc178f f09b785fdba0 .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .uf11b82740eaee1cc178ff09b785fdba0-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .uf11b82740eaee1cc178ff09b785fdba0:after { content: ; show: square; clear: both; } READ: Are Standardization from Enterprise Architecture EssayIn the 1990s we live in a data age. Today we have remarkablemonitoring and prescient capacities for regular risks. The utilization of advancedtelecommunications and crisis the board, along with the abuse ofgeographic data frameworks in risk alleviation has significantly decreased theextent to which characteristic perils are viewed as a danger to individuals in the 90s(Chapman et al, 1994). Death toll and property from common disasterscontinue to rise however as the number of inhabitants on the planet rises and puts moredemands on the earth for land assets. White (1974) contends that environmental hazard might be viewed as fundamentally an element of the valuesystems of a general public. How risky a characteristic danger is, is

The website of National Weather Service Weather Forecast Office Essay - 1

The site of National Weather Service Weather Forecast Office - Essay Example In this paper it is important to portray how the site of â€Å"National Weather Service Weather Forecast Office† (n.d.) bolsters the learning objective: utilize climate perceptions, examination, and anticipating to decide chance administration strategies for basic climate circumstances and serious storms.In this paper it is important to depict how the site of â€Å"National Weather Service Weather Forecast Office† (n.d.) underpins the learning objective: utilize climate perceptions, investigation, and guaging to decide hazard the executives arrangements for basic climate circumstances and extreme tempests. Above all else it is important to make reference to that it is a site of the acclaimed National Weather Service (NWS) which is a main meteorological data source since its establishment in 1890. The assignments of the site not just give data on expectation of seven-days determining, yet additionally cut off climate admonitions. This source proposes a wide scope of item s and administrations which can be utilized by the crisis directors, the media and general society, and gives a brief of the items which incorporate immensely significant head data. For example, the avionics conjecture perceptions, every day fire climate estimates and marine figures are introduced here.â The site examines and firmly presents the transitory watched and climatic propensity of destruction over the 48 United States and Puerto Rico. The given data about precipitation depends on a radar-in particular, measure just, satellite-just sensor. Precipitation information are refreshed multiple times per day.â The Fire Weather Program is offered to government and state land the board organizations. This program gives the activity of forestalling, dousing the fire, and the board of woodland and prairies taking everything into account, as one of the main information assortment site, it shares essential data about states of surface and upper air, weight of air, etc. The source of fers present moment and long haul models of environment which are imparted to government organizations; it presents explores reports and tempest overviews. In this manner, the National Weather Service is close in contact with government and media crisis specialists to give immeasurably significant information about storm.â â

The Pantheon Essays - Domes, Pantheon, Rome, Free Essays

The Pantheon Essays - Domes, Pantheon, Rome, Free Essays The Pantheon Presentation I decided to write about the pantheon in light of the fact that Ive seen pictures and I am additionally exceptionally entranced by all the Roman landmarks. I glanced all around the web and libraries. The Pantheon was elusive data about. It was testing however I discovered enough data to finish this report. This renowned structure remains in the business locale of Romemuch as it was assembled nearly 18 centuries prior. Incredibly, it has withstood the assaults of both the components and war allowing a firsthand perspective on an interesting item built by Roman hands. Presently, it is presented to corrosive downpour and exhaust from passing vehicles and dominated by structures of second rate taste; in any case, with trust later on, the Pantheon will endure. Unrecognized, the plan of this antiquated solid structure uncovers unrivaled highlights not experienced in present day plan measures. Ongoing investigations uncover a few significant breaks in the vault, yet it despite everything capacities healthy. This condition will most likely energize the interest of our basic architects. The structure was assembled completely without steel strengthening poles to oppose tractable splitting, so vital in solid individuals, and for this solid arch with a long range to a centuries ago is mind blowing. Today, no architect would set out form this structure without steel bars! Current codes of building practice would not allow such evil. No financial specialist with information on solid structure would give the subsidizing. Extra limitations when endeavoring to construct a structure as extensive as the Pantheon will be examined later, however quickly they incorporate the utilization of deficient hand instruments and dangerous lifting gadgets. I accept we can gain from this action. Laborers can work from an arrangement and can effectively utilize their demonstrated practices just if development quality controls are kept up. History reveals to us that the Pantheon is a Greek word importance to respect all Gods (especially the Olympian divinities). Ironicly our structure has existed all through numerous wars while being devoted to all Gods; one can promptly see this to be a sanctuary for our one God. What's more, the Church has guaranteed this blessed structure as a resting place for its most popular Popes, so we keep on respect its heavenly godlikeness. The main manifestation of this antiquated sanctuary was worked by Agrippa, the child in-law of the Roman Emperor Augustus, around 27 B.C. Today, over the passage cut in stone are the words M. AGRIPPA L. F. COS. TERTIUM FECIT which is deciphered, Marcus Agrippa, child of Lucius, in his third office, made it. Without a doubt, it merits referencing that Agrippa's designing abilities were utilized in building the popular Pont de Gard reservoir conduit in France. Likewise with numerous urban areas, catastrophe as huge flames, for example, those of 60, 64, 79, 100 and 110 A.D. appeared to strike Rome. Initially, numerous Roman structures contained travertine (limestone rock) which effortlessly split in flames. The primary Pantheon was seriously harmed and required trade aside from certain pieces of the lower yard area and establishment. The Pantheon was modified by the Emperor Hadrian during the period 118 to 128 A.D. (a period given by Ward-Perkins).2 But the Ward-Perkins' period is contested by, Lugli who said the structure was begun at some point after 123 A.D. furthermore, was done by Sovereign Pius around 140 A.D.3 However, the vast majority of the blocks were made and put in the Pantheon in 123 A.D., a date that the creator stepped on his blocks. This was found in 1892 by the French paleologist, George Chedanne. It shows up the development of the rotunda dividers took a time of 4 to 5 years, and the arch required a like period as a result of its tallness and the pitiful instruments the Romans utilized. This long development period was blessed as it gave this pozzolan concrete plentiful time to fix what's more, gain quality. Was the subsequent sanctuary like the first? Indeed, the major standard of the old Roman religion necessitated that the sanctuaries be reconstructed without changes in unique structure. Custom necessitated that the principle entrance face north, and subsequently the entire structure was arranged on the north-south hub of the structure. A portrayal of its basic highlights is isolated into the design, establishment ring, round dividers, and vault to all the more unmistakably characterize different segments. How these pieces are one of a kind considering the present plan necessities will be talked about in the blink of an eye. Body The Pantheon is one of the extraordinary profound

Ground Rules in the Classroom Free Essays

â€Å"No gathering can work effectively without decides that administer connections and behaviour† (Minton 2005). Standard procedures in a study hall relies generally upon the sort and the length of the course and the ages, capacity and beneficial encounters of the gathering being educated. Standard procedures should be set out toward the start of a course to set up what is normal from the students as far as conduct and common regard of individual students and the educator. We will compose a custom paper test on Guidelines in the Classroom or on the other hand any comparable theme just for you Request Now A decent instrument to use to execute these standards would be a â€Å"ice breaker† whereby the instructor would request that the students record their own thoughts of the ideal learning condition for them; for instance, a conceptualizing action. The students could then impart their plans to their friends and through a general accord think of a rundown of rules they wish to actualize in their study hall. The educator would make the guidelines reasonable, fitting the standards as indicated by the necessities of the students thus giving the students responsibility for own principles. The instructor would bolster, propel, support and convince the students. Grown-up students will ordinarily feel angry and estranged if an instructor adopts an order and control strategy in their style of educating. Conduct and regard are commonly interlinked. Great educator/student connections and friend connections depend on common regard. The student regards the educator for their showing abilities, individual characteristics, information and demonstrable skill and the instructor regards the student as an individual and their endeavors to learn. All guidelines support conduct and regard for others as regard and conduct are commonly comprehensive. Unmistakable conduct originates from regard. Instructions to refer to Ground Rules in the Classroom, Essay models

6 Great Ways to Start Your Day

6 Great Ways to Start Your Day October 22, 2019 Hoby Finn / Getty images More in Stress Management Management Techniques Physical Techniques Relaxation Time Management Effects on Health Situational Stress Job Stress Household Stress Relationship Stress The way you spend your morning can add a certain flavor to the rest of your day. When things start out feeling stressful, you can experience a downward spiral of negative events and stressful responses. (If this has already happened to you today, learn how to  turn around a bad day.) Conversely, if you start off your day from a place of feeling centered, you will be better able to handle what comes and enjoy the rest of your day to a fuller extent. Here are some healthy lifestyle habits to incorporate into your morning routine that can leave you better able to handle the stress you experience. Try one or several, and experiment until you find what suits you. Put On Some Music Music therapy has been shown to reduce stress and has a positive effect on health. You dont need a therapist to enjoy some of the benefits music has to offer. Listening to music as you get ready and start your day will create positive energy and a soothing sense of peace (or a sense of fun, if you play party music). Music can compliment other healthy lifestyle habits, adding a sense of peace to a yoga workout, putting a spring in your step on a morning walk or stimulating your mind as you write in your journal. The Psychological Effects of Music Relax in the Shower   Many of us shower in the morning  though we often rush through it because we need to get on with our day. Why not take a few extra minutes and get into the right frame of mind? As you let the warm water loosen your muscles, think about the possibilities that lie ahead, think about what you have to be grateful for in life and remember this serene feeling. When you encounter challenges through the day, just think back to this relaxed feeling. You may be able to approach your stressors from a more centered place. Drink Green Tea   Sipping a warm cup of tea is a soothing activity that will help you prepare for the day ahead and feel nurtured. Green tea is loaded with antioxidants, so it’s a delicious and healthy lifestyle choice. Green Tea Health Benefits Eat a Balanced Breakfast If you usually start the day with a bagel and coffee, know that breakfast is known as the most important meal of the day for a very good reason. A  healthy meal in the morning can balance your blood sugar levels and give you the sustenance you need to handle physical and mental stress. Without breakfast, you will be less resilient, both physically and mentally. Be sure to have plenty of protein and fruit, not just caffeine and empty calories! Write in Your Journal Journaling has many health and stress management benefits  and can also lead to increased self-awareness. Writing once a day  can help you feel focused, process  negative emotions  and solve problems. Take a few minutes to reflect on what you enjoyed about the day before, focus on what you hope to achieve in the day ahead, or just write about what you are grateful for right now.   How to Start Journaling Take a Morning Walk Walking has so many health benefits, the stress management benefits are practically just gravy! A morning walk can get you ready for your day, help you sleep better at night, lower your stress level  and reduce your risk of numerous health conditions. If you bring a dog with you, you’ll be lavished with attention as well! Do a Little Yoga You were promised six strategies, but Im giving you a bonus because its such an effective stress reliever. For a healthy body and peaceful mind, few activities give as much bang for your buck as yoga.  Combining all the goodness of several stress management techniques (diaphragmatic breathing, meditation, stretching and more) yoga provides some of the best stress management and health benefits you can find in a single technique.   A good way to start your morning is by doing a series of yoga poses called Sun Salutations. Sun Salutations Step-by-Step

Effective Customer Relationship Management System - Free Essay Example

This assignment explores the need for customer relationship management systems. It begins by explaining how the organisational environment has changed and the pace of change is accelerating. It then considers how a better understanding the customer contributes to organisational success. Following this, it defines what is understood by CRM or customer relationship management, and finally it considers the importance of using technology effectively when designing a CRM system. The emergence of CRM is a response to a changing global environment, as Court (2004:4) observed twenty years ago, large companies used one of very few television channels to reach 80% of the US population, but the media explosion would require them to advertise across 20 channels to reach the same. Furthermore, brand loyalty is in decline, and product life cycles are shortening: customers are becoming more indifferent to marketing messages since customers, whether consumers or businesses, do not want more choices. They want exactly what they want, when, where and how they want it and technology now makes it possible for companies to give it to them (Pine et al, 1995:104). This belief forms the very basis of the purpose of CRM that customers have hidden or overt preferences that marketers can reveal by building a learning relationship (Mukerjee, 2007). Thus, it involves not only attempting to interpret the needs of customers based on their buying behaviour but predicting their future needs. However, there remains no universal definition of CRM some distinguish between customer relationship management and others argue the M refers to marketing (Gamble et al, 1999) and as a result, different approaches to CRM have been identified. A strategic approach is a core customer-centric business strategy which aims to win and keep profitable customers whereas an Operational approach focuses on the automation of customer-facing processes such as selling, marketing and customer service. A third approach is analytical in nature: focusing on the intelligent mining of customer-related data for strategic or tactical purposes and finally, a collaborative approach applies technology across organisational boundaries with a view to optimizing company, partner and customer value (Butt le, 2009). These different approaches when combined, however, do enable firms to explore their relationship with the customer in a more holistic way. Thus CRM is not merely a matter of database marketing, nor just a marketing process of segmenting the market and acquiring customers or any single IT initiative or loyalty scheme (Buttle, 2009). Firms must be driven by a desire to be more customer-centric if they want to compete effectively and thus, CRM can be thought of as a core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. It is grounded on high quality customer-related data and enabled by information technology (ibid, 2009: Loc 852). A strategy is the long-term direction of an organisation and operates on three main levels. Firstly, it is concerned with the overall scope of an organisation and how to add value to the organisational as a whole, or the corporate-level. S econdly, at a business level: how the business should compete in their particular market. And thirdly, how the components of an organisation deliver effectively the corporate-level strategies in terms of resources, processes and people (Johnson et al, 2014:7). Therefore, a CRM approach must devise clear objectives to be achieved and which are measureable. Clearly one of those objectives is profit but clearly linked to this is sustainability. Mukerjee (2007) argues that this requires a firm to have four capabilities. The firm must have the technological capabilities to enable the desired functionality for the CRM practice. Secondly, its people must have the skills, abilities and attitudes responsible to generate CRM and implement initiatives. Thirdly, it must focus on the processes that the company has identified to enable the CRM initiatives to be fulfilled, including its transactional interactions with customers, and finally the firm must identify the right approaches to acquire the knowledge and insight into enhancing the customer value by developing stronger and deeper customer relationships with the right set of customers. Thus finding the right set of customers is the starting point for CRM. The IDIC model devised by Peppers and Rogers (1996) suggest firms must first identify who its customers are and build a deep understanding of them. Then, the firm must identify which customers have the most value now and which will offer the most for the future. Following this, the firm must interact will customers to ensure an understanding of customer expectations and their relationship with other suppliers or brands, and finally the firm must customise the offer and communications to ensure the expectations are met. The next step is building a relationship with the customer. Buttle (2009: Loc 1082) defines a relationship as distinct from a transaction: The latter is a one off, but the former is a more enduring social construct, but emphasises trust and com mitment. Thus a CRM system must continually strive for improved customer retention as well as recruiting new customers who have future profit potential. A useful tool for exploring this is customer portfolio management. A portfolio segments customers into mutually exclusive customer groups which are clustered on the basis of one or more strategically important variables. This allows for different groups to manage in different ways as it recognises differing needs, preferences, expectations, but also enables analysis of revenue and cost profiles. Clusters can by consumer type, e.g. other businesses (B2B) or ultimate consumer (B2C). And each sub-group can be further categorised, e.g. business type, or through psychological, geographical, demographical and behavioural clusters (Jackson, 2015). Then it is to appraise the value of such groups. It is a mistake to value according to revenue or volume since they take no account of the costs to win and keep the customer, it must be rel ated to profit (Ambler et al, 2004). Such comparisons can then be modelled on a bivariate grid, and then combined again, for example, attractiveness, or kept separate, and adding a third dimension (trivariate grid approach) for example, assessing against the company and network fit: the operational, marketing, technological, people and other competencies and liquidity a company has, or can develop, to exploit the segment (Buttle, 2009). Thus the portfolio approach provides a sense of focused decision-making that can take into account a number of variables and classifications and assist with forming the strategy of the organisation from a corporate prospective. It provide the vision of the organisation. It follows, then, that the business and operational CRM strategies can then focus on the how to implement CRM systems. This starts with determining priorities to determine the goals and objectives. Chan (2005) believes that in order to successfully build a customer-centric organ isation, all the organisational interactions with the target customers must be tracked whether it is at a primary stage, e.g. marketing, during the interaction, or following the interaction. One approach to this is Value Chain analysis. Porters (1985) Value Chain identifies nine ways that company create value, and classifies them as primary or secondary, as the diagram below demonstrates: Value is created by companies managing each component more efficiently and effectively, and in particular improving the co-ordination of these activities across the business. The competitive position is strengthened by understanding which of these are especially significant to customers, how rare and difficult to mimic these core competencies are, as well as any other factors which support the organisation in achieving its goals (Johnson et al, 2014). These other factors include understanding the role that the organisational stakeholders, including suppliers, customers, owners, partner s and employees contribute (Buttle 2009). He (ibid: Loc 9638) argues that the relationship between suppliers is particularly critical. The organisation, therefore, acts as a link between the suppliers and customers, and for the customer-centric organisation that relationship between the suppliers and customer must de-emphasise the short-term, opportunistic behaviours to maximise immediate profit but rather stress the long-term mutually beneficial gains. Furthermore, companies need to keep adding value to retain customers in order to sustain competitiveness, and potentially leap-frog rivals. There are several approaches that organisations can enhance customer value, for example, product and service innovation, finding complete solutions, lowering costs, using more efficient technology and removing pain points simplifying or removing those activities which a customer must endure to get the value (Mukerjee, 2007). Shaw and Ivens (2002) believe that it is the latter issue that is th e main focus for CRM: understanding the customer experience rather than just the customer. Firms can make use of a number of methods for investigating customer experience, including mystery shopping and experience mapping, a process to chart and improve what happens at every point the customer interacts with the organisation; process mapping (Buttle, 2009). Another approach is to study the customer activity cycle, which involves breaking down the process into basic elements and collecting data at each point in the cycle (Vandermerwe, 1993). Thus, CRM systems make use of sophisticated analytical tools, and these must be supported by CRM technologies. CRM technology must be able to meet a wide-range of functions, not just to capture data, but assist with assimilating that data into databases, which must be robust, scalable and secure (Mukerjee, 2007). Furthermore, such technologies must be accessible to all stakeholders, meaning they cannot be difficult to navigate or configure. They must also be able to operate across any communication channel and integrate with other systems to contribute to a single view of, and for, the customer (Buttle, 2009) who lists many well-known CRM solution providers, for example Oracle, SAP, salesforce. Com, Microsoft and E.piphany (ibid: Loc 8026). Therefore, when designing a CRM systems a thorough understanding of the interconnectivity of the customer, the suppliers, the technology, analytical tools and the firms strategy is required and needs to be constantly monitored, as the model below demonstrates: Adapted from: Buttle (2009: Loc 2863) Earlier in this assignment, finding the right set of customers was suggested as the starting point for CRM system design, and thus it is appropriate to return to this in order to stress the importance of the cyclical and interconnectedness of CRM when designing a system. The activity of finding the right set of customers means right now and in the future in order to devise an appropriate strategy, and do so profitably. This process is known as data mining. Buttle (2009) defines data mining as the application of descriptive and predictive analysis to support the marketing, sales and service functions. Data mining provides answers to questions that are at the heart of CRM and therefore when designing a system, it is important to understand that CRM is a holistic approach. Another key consideration when designing a CRM system is that it should assist the organisation in its quest to keep abreast of and prepare for changes in current trends. Traditional marketing methods have been challenged in recent years by changing social trends, the reduction of governmental controls, rising income levels, threats from rivals, an increasingly sophisticated customer who has greater access to information (Mukerjee, 2007). All of this, has contributed to the shortening product life cycle, which as substantially increased the pressure on firms to not just acquire custom ers but retain them. Any system that is designed must also be implemented. Narver et al (1998) state that customer orientation is a type of organisational culture, therefore before embarking in CRM, the organisational culture must be ready and able to fulfil the CRM objectives. The organisation, or rather the people within it, must be able to respond quickly, and the company able to support, train and hire people with the necessary attitude, skills and abilities in order for them to contribute to CRM. Furthermore, the company may have to radically reconstruction its entire systems, particularly the structural design of the organisation in order to change the culture from resistant to embracing change. This assignment has explored the notion that CRM is a holistic approach which assists the organisation in not just responding to its environment but to also compete against rivals. Customer relationship management cannot deliver its promised benefits without appropriate customer- related data, which in turn must be analysed using a wide-range of tools in order to meet the strategic, operational, analytical and collaborative CRM purposes. To design a CRM system means putting the customer at the heart of the organisation and adapting and sustainably exploiting all the resources available in order to meet their needs. References Ambler, T., Kokkinaki, F. and Puntoni, S (2004) Assessing marketing performance: reason for metrics selection, Journal of Marketing Management, Vol. 20, p 475 98. Buttle, F. (2009) Customer Relationship Management, Abdingdon:Routledge. Chan, J.O. (2005) Toward a unified view of customer relationship management, Journal of American Academy of Business, Vol 6 (1), p 32 38. Court, D.C (2004) A New Model of Marketing, McKinsey Quarterly, Vol 4, pages 4 6 Gamble, P, Stone, M, and Woodcock, N (1999) Customer Relationship Marketing: up close and personal, London: Kogan Page. Jackson, J. (2015) Marketing, E-bookPartnership. Johnson, G., Whittington, R., Scholes, K., Angwin, D. Regner, P. (2014) Exploring Strategy, Harlow: Pearson Education. Mukerjee, K (2007) Customer Relationship Management, New Delhi: PHI Learning. Narver, J, Slater, S and Tietje, B (1998) Creating a Market Orientation, Journal of Market Focused Management, Vol 2, p 241 255 Peppers, D and Rogers, M (2004) Managing Customer Relationships: a strategic framework, London: Piatkus. Pine, B, Joseph, I.I, Peppers, D and Rogers, M (1995) Do you want to keep your customers forever? Harvard Business Review, Vol 73 (2) p 103 114. Porter, M (1985) Competitive Advantage: creating and sustaining superior performance, New York: Free Press. Shaw, C and Ivens, J (2002) Building great customer experiences, Basingstoke: Palgrave MacMillan. Vandermerwe, S (1993) Jumping into the customer activity cycle: a new role for customer services in the 1990s, Columbia Journal of World Business, Vol 28 (2), p 28 66.

Definition Of Behavior Modification The Field Of...

ïÆ'Ëœ Definition of Behavior modification : Behavior modificationis the field of psychologyconcerned with analyzing and modifying human behavior. Analyzing means identifying the functional relationship between environmental events and a particular behavior to understand the reasons for behavior or to determine why a personbehaved as he or she did. Modifying means developing and implementing procedures to help people change their Belvoir. It involves altering environmental events so as to influence behavior. Behavior modification procedures are developed by professionals and used to change socially significant behaviors, with the goal of improving some aspect of a person’s life following are some characteristics that define believermodification. ïÆ'Ëœ Indication: 1. Obsessissive-compulsive behavior (OCD) : Obsessive-Compulsive Disorder (OCD) is a common, chronic and long-lasting disorder in which a person has uncontrollable, reoccurring thoughts (obsessions) and behaviors (compulsions) that he or she feels the urge to repeat over and over 2. Attention deficit hyperactivity disorder (ADHD): is a brain disorder marked by an ongoing pattern of inattention and/or hyperactivity-impulsivity that interferes with functioning or development. †¢ Inattention means a person wanders off task, lacks persistence, has difficulty sustaining focus, and is disorganized; and these problems are not due to defiance or lack of comprehension. †¢ Hyperactivity means a person seems to move about constantly,